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5f7e954013er 1 3.jpg Golden Steering Wheel for Peter Schreyer

Never before has design been so important in the automotive industry, a statement now substantiated by the decision of the jury of the 2013 Golden Steering Wheel awards. In one of the car industry’s most prestigious awards programmes, Peter Schreyer, President and Chief Design Officer of the Hyundai Motor Group, has received the Honorary Golden Steering Wheel, awarded for outstanding achievements in the automotive industry.

Bavarian-born Schreyer has been Chief Design Officer at Kia Motors since 2006 and was appointed President of all Hyundai-Kia Design Centres at the beginning of 2013. With overall design responsibility for the world’s fifth largest car manufacturer, Schreyer is only the second designer in the 31-year history of the Golden Steering Wheel to receive the award. Giorgetto Giugiaro received it in 1995.

The most recent recipients of the award include Ferdinand Piëch, Chairman of the Volkswagen Supervisory Board (2012), Alan Mulally, CEO of Ford Motor Company (2011) and Norbert Reithofer, CEO of BMW (2010). The competition is organised by Bild am Sonntag and AutoBild, and the official presentation ceremony will take place on 12 November 2013 in Berlin.

“I am exceedingly proud to receive this important award. It is a great honour for me personally, and at the same time it is recognition for our design teams all around the world who for years have been delivering such excellent work,” said Schreyer. The designer was responsible for creating Kia’s distinctive, multiple-award winning design language, and his ‘Tiger Nose’ – the signature Kia radiator grille – has since become a striking brand feature.

“Kia Motors Corporation gave me the unique opportunity to start from scratch and give an automobile brand a completely new, characteristic face. Overall design responsibility for the entire Hyundai Motor Group has added to this the exciting challenge of taking the Hyundai design forward and at the same time clearly differentiating the design strategies of the two brands,” explained the 60-year-old designer.

Peter Schreyer trained at the Munich University of Applied Sciences and the London Royal College of Art, which presented him with an honorary doctorate in 2007. Prior to joining Kia, Schreyer was responsible for the design of pioneering models such as the Audi TT, Volkswagen’s new Beetle and the Volkswagen Passat.

a753c26098y 2016.jpg Golden Steering Wheel for Peter Schreyer

At Kia, Schreyer has developed a design philosophy that stands for simplicity and clarity, which has made a considerable contribution to the success of the brand – in the past five years, Kia has doubled its global sales and in 2012 sold more than 2.7 million cars. The Hyundai brand has also enjoyed strong growth in recent years, taking total sales to 7.1 million units last year. More than 155,000 of these cars went to Germany, where the group is presently the biggest car importer.

Under Schreyer’s leadership the Kia Design Studios in Korea, the United States and Frankfurt have created a number of striking cars. These include the cult crossover Kia Soul, the dynamic compact SUV Kia Sportage, the elegantly sporty Kia Optima, the Kia POP electric concept car, the Kia GT design study and the sporty, compact four-wheel drive Kia provo concept.

The entire Kia model range now features Schreyer’s design signature. The final model to be fully redesigned under Schreyer was the new Kia Carens, which has been on sale in Europe since May 2013 and which brings a new visual dynamism to the family-oriented MPV segment.

835fbf386c3 1746.jpg Golden Steering Wheel for Peter Schreyer

The flair and appeal of Kia design is not only visible in the brand’s market success but also in the wealth of awards that Kia has received since Peter Schreyer joined the company’s ranks. In the globally renowned red dot design awards, ten Kia models have been awarded the coveted red dot, with the mid-size saloon Kia Optima and the new Kia pro_cee’d even receiving the Best of the Best award. Experts have also praised the overall strategy of Kia’s brand design, and the jury of the Automotive Brand Contest awarded the manufacturer the Best of the Best prize in the 2011 Brand Design category.

The Golden Steering Wheel is considered the most important European automobile prize. Founded in 1976, the award recognises the best new car models of the year, while the Honorary Golden Steering Wheel has been presented to leaders in the automotive industry since 1983. Two race drivers have also received this prestigious prize: Michael Schumacher (1993) and Lewis Hamilton (2007).

In the car categories, winners are selected either by Bild am Sonntag and AutoBild readers, or by an independent jury comprising 40 celebrities, race drivers, engineers, designers and motoring journalists. The winner of the Honorary Golden Steering Wheel is selected by representatives of the two publications and the Axel Springer publishing house.

%name Golden Steering Wheel for Peter Schreyer

92013696dc16 1 2.jpg Kia Also Presents His Forte5 With Turbo Engine At The SEMA Show

Las Vegas veterans know when it’s time to up the stakes and parlay a strong hand into a big win, which is exactly what Kia Motors America (KMA) is doing with its second-generation Forte5 hatchback.

Originally unveiled at the 2013 Chicago Auto Show earlier this year, the Forte5 SX’s eye-catching European-inspired hatchback design is complemented by a powerful 1.6-liter gasoline direct-injected (T-GDi) turbocharged four-cylinder engine putting out 201 horsepower and 195 lb.-ft. of torque, making the Forte5 SX and the all-new Forte Koup SX a high-performance pair worth betting on. The Forte5 is expected to go on sale in the fourth quarter of 2013, and pricing will be announced closer to launch.

Like its two-door Koup cousin, the Forte5 is offered in two trim levels, EX and SX, with two distinct engine choices. In typical Kia fashion, the Forte5 surprises customers with a long list of premium amenities and features not normally found in the compact segment. Under the hood, the Forte5 packs a punch, with the EX’s 2.0-liter GDi four-cylinder engine putting out a healthy 173 horsepower and 154 lb.-ft. of torque through a 6-speed automatic transmission. The performance-oriented SX comes standard with the hard-charging 1.6-liter turbo four-cylinder, a first for the Forte line. The SX also offers buyers the chance to pick their own gears with a standard 6-speed manual transmission, or they may opt for the available 6-speed automatic featuring steering-wheel-mounted paddle shifters.

Standard Features and Technology Take Value to New Levels of Sophistication

True to Kia’s reputation for tremendous value, the all-new Forte5 offers an impressive array of amenities and technology. The base EX comes standard with 16-inch alloy wheels, UVO eServices with rear camera display, Bluetooth wireless technology, SiriusXM Satellite Radio3 , leather-wrapped steering wheel with integrated audio and cruise control buttons, FlexSteer, tilt and telescoping steering column, power windows, and LED positioning headlights with fog lights.

The SX trim ups the ante with standard 18-inch alloy wheels, dual chrome exhaust tips, and LED tail lights. Forte5 SX also offers an aggressive front fascia with larger bumper and grille openings, black gloss grille inserts, larger front brakes, alloy sport pedals as well as front and rear seats with carbon fiber-style accents. The lower front fascia and rear valance also feature carbon fiber-look trim.

Additionally, both EX and SX trim levels offer optional HID headlights, navigation system with HD Radio, sunroof, heated steering wheel, 10-way adjustable power driver’s seat, heated front seats and ventilated driver’s seat, heated rear outboard seats, leather-trimmed seating surfaces, SmartKey with push-button start, electric chromatic rearview mirror and dual-zone automatic climate control.


601f180ffe50x150.jpg Kia Also Presents His Forte5 With Turbo Engine At The SEMA Show
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Stunning European Design Language

Conceived under the watchful eye of Kia’s global chief of design Peter Schreyer, the Forte5′s sophisticated hatchback profile, large wheels and aggressive posture give it a distinctly European appearance that speaks to its performance intentions. The chiseled body commands attention and continues Kia’s tradition as a design leader in the industry.

Like its Forte sedan counterpart, the Forte5′s swept headlights stretch deep into the front fenders and the raked windshield and broad shoulders give the front end a sleek, sporty appearance. LED positioning lights add a premium look to the front fascia. Moving around the vehicle, the large 18-inch wheels fill the wheel wells on the SX, and the hatchback profile affords a performance-oriented European personality. At the back, the rear hatch glass opens to reveal 23.2 cubic feet of usable cargo space. LED tail lights complete the premium feel of the exterior and a sporty rear valance with twin chrome exhaust tips maintains the Forte5′s edgy demeanor.

Sporty Cabin with Premium Features

Inside, the Kia Forte5 features premium materials and soft touch points. Large, easy-to-read, white-on-black gauges nestle deeply into the instrument cluster. Chrome accents around the HVAC controls and optional push-button start, along with carbon fiber-textured materials on the dash and seats, add a sporty touch. A grippy leather-wrapped steering wheel and shift knob are further evidence of the Forte5′s performance aspirations. Class-exclusive available features such as front and rear heated outboard seats, a ventilated driver’s seat and driver-selectable electric steering further set the Forte5 apart from its competition.

Thrilling Driving Experience

The Forte5 SX is the most powerful Forte built by Kia to date, utilizing a 1.6-liter GDi turbocharged four-cylinder engine. Power is seamlessly transferred to the front wheels via a six-speed manual or available automatic transmission. The GDi powerplant produces 201 horsepower at 6,000 rpm and 195 lb.-ft. of torque between 1,750-4,500 rpm. The advanced powertrain features double overhead cams with dual continuously variable valve timing to help improve efficiency and performance.

The Forte5 EX comes standard with a 2.0-liter GDi powerplant producing 173 horsepower at 6,500 rpm and 154 lb.-ft. of torque at 4,700 rpm. During durability testing, the engines are run 300 continuous hours at redline under full load then for an additional 20 hours at 10 percent above redline under full load.

To help further improve performance, the Forte5 features a sport-tuned suspension with a McPherson strut setup in front and a torsion beam rear design. The Forte5 rides on standard 205/55R-16 tires while 225/40R-18 tires are included with the SX trim for an even more sporting driving experience.

%name Kia Also Presents His Forte5 With Turbo Engine At The SEMA Show

5dcaf742b879 1 1.jpg Hyundai Announces 2.0 Turbo and 3.8 V6 Crate Engine Program at SEMA

Hyundai today announced the creation of a new factory crate engine program at the 2013 SEMA Show in Las Vegas. Under the program, the Lambda 3.8-liter, GDi V6 and Theta 2.0-liter, turbocharged 4-cylinder engines will be offered to aftermarket tuners at a significantly lower cost than an equivalent replacement engine. The new engine program begins availability in December 2013.

The 2.0-liter 4-cylinder will be available in two engine configurations: a turbo-ready version priced at $4,500, and a turbo-equipped version, which includes turbocharger, intercooler, and intake air ducting, priced at $6,000. The turbo-ready version was developed specifically for tuners planning more aggressive, aftermarket-based turbocharging solutions, eliminating the costs associated with redundant turbocharging components. The 3.8-liter direct-injected V6 will be offered at $9,000.

Both 2.0- and 3.8-liter crate engines include intake manifolds, ignition coils, injectors, and fuel delivery assemblies. The cost advantages of the crate engine program are achieved via distribution system efficiencies and sub-assembly packaging when compared with the long block replacement engine and its individual sub-assembly cost.

“As more Genesis Coupes have entered the pre-owned enthusiast market since its 2009 launch, we’ve witnessed strong interest in leveraging the low cost potential of this rear-drive platform and its powertrains for the tuner market and motorsports,” said John Krafcik, president and CEO, Hyundai Motor America. “Now, with our new crate engine program, Hyundai is making it more affordable for these same enthusiasts to modify their Genesis Coupe, or perhaps inject some high-value horsepower into other platforms.”

These 2.0- and 3.8-liter Hyundai engines represent the powertrain options for the popular rear-drive Genesis Coupe, a favorite in the performance tuner community. In recent years, tuners have proven the scalable power gains possible from these engines with a variety of modifications. The full spectrum of modifications spans from the common, like intake and exhaust, to the most advanced, involving internal engineering of pistons, valves, rods and cranks.

61e421649d78 1 1.jpg Hyundai Announces 2.0 Turbo and 3.8 V6 Crate Engine Program at SEMA

Hyundai 2.0-liter Turbo Engine: Turbo-ready vs. Turbo-equipped

Turbo-ready

2.0-liter Turbo 4-cyl. Engine

Turbo-equipped

2.0-liter Turbo 4-cyl. Engine

MSRP $4,500 $6,000
Stock Horsepower (SAE) 274 @ 6,000 rpm 274 @ 6,000 rpm
Stock Torque (lb.-ft.) 275 @ 2,000 rpm 275 @ 2,000 rpm
Engine Sub-assemblies Included:
  • Intake manifold
  • Coil assembly
  • Injectors
  • Fuel rail assembly
  • Intake manifold
  • Coil assembly
  • Injectors
  • Fuel rail assembly
  • Intake manifold
  • Coil assembly
  • Injectors
  • Fuel rail assembly
  • Intake manifold
  • Coil assembly
  • Injectors
  • Fuel rail assembly
  • Turbocharger
  • Intercooler
  • Intake air duct

At the SEMA show Hyundai announcement, famed tuner Bisi Ezerioha, creator of the 1,000-horsepower Bisimoto Genesis Coupe, was thrilled to be the first tuner to take advantage of Hyundai’s new crate engine program, saying, “Hyundai makes impressively robust engines throughout its line-up, so the addition of this crate engine program is sure to raise tuner enthusiasm for radical Hyundai modifications even more.”At a rock-bottom $4,500, the Hyundai 2.0-liter turbo-ready engine represents an extremely attractive proposition for standardized spec-engine development, such as those developed for spec-based racing series.

For comparison, the Ford 2.0-liter EcoBoost 4-cylinder engine with similar factory output characteristics has an MSRP of $8,000. Hyundai crate engine kits will be sold only through authorized Hyundai dealerships. These engines are covered by Hyundai’s 12-month/12,000 mile replacement parts warranty policies and do not fall under the 10-year/100,000 powertrain warranty that applies to new Hyundai vehicles.

%name Hyundai Announces 2.0 Turbo and 3.8 V6 Crate Engine Program at SEMA

682483f48552 1 2.jpg Kia Debuts All New 2014 Forte Koup With Turbocharged Power

Taking a cue from Las Vegas’ high rollers, Kia Motors America (KMA) is upping the ante for its second-generation Forte Koup, adding turbocharged power to the sporty two-door for the 2014 model. The all-new Koup is part of a completely redesigned Forte lineup for 2014 and features a powerful 1.6-liter gasoline direct injected turbo engine – a first for the Forte nameplate.

First unveiled at the 2013 New York International Auto Show, the all-new Forte Koup SX boasts European-inspired design and performance to match with 201 horsepower and 195 lb.-ft. of torque. As equipped, the SX is the most powerful Forte Koup ever. Sales are expected to begin in the fourth quarter of 2013, and pricing will be announced closer to the Koup’s launch.

Similar to its Forte5 sibling, the Forte Koup is offered in two trim levels, EX and SX, with two engine and transmission choices. The EX comes equipped with a 2.0-liter GDi four-cylinder engine, and the tarmac-carving SX comes standard with the 1.6-liter turbocharged four-cylinder. Both the EX and SX come standard with a 6-speed manual transmission and offer an available 6-speed automatic featuring steering-wheel-mounted paddle shifters.

Advanced Technology and Premium Features

In keeping with the rest of the Forte family, the all-new Forte Koup offers an impressive array of amenities and technology. The Koup EX comes standard with 16-inch alloy wheels, UVO eServices with Rear Camera Display, Bluetooth wireless technology, SiriusXM Satellite Radio, leather-wrapped steering wheel with integrated audio and cruise control buttons, FlexSteer, tilt and telescoping steering column, power windows and LED positioning headlights with fog lights.

The Koup SX offers standard 18-inch alloy wheels, dual chrome exhaust tips, and LED tail lights. Forte Koup SX also features an aggressive front fascia with larger bumper and grille openings, black gloss grille inserts, larger front brakes, alloy sport pedals as well as front and rear seats with carbon fiber-style accents. The lower front fascia and rear valance also include carbon fiber-look trim.

Both EX and SX trim levels offer optional HID headlights, navigation system with HD Radio, sunroof, heated steering wheel, 10-way adjustable power driver’s seat, heated front seats and ventilated driver’s seat, leather-trimmed seating surfaces, SmartKey with push-button start, electric chromatic rearview mirror and dual-zone automatic climate control.


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Continuing Kia’s Design Leadership

Created by Kia’s U.S. design studio in Irvine, Calif., the Forte Koup’s sporty two-door profile, swooping roofline, and large 18-inch alloy wheels give it an athletic and aggressive stance that continues Kia’s tradition as a design leader.

The Forte Koup’s swept headlights stretch deep into the front fenders, and the raked windshield and broad shoulders give the front end a sleek, sporty appearance. LED positioning lights add a premium look to the front fascia. At the rear, LED tail lights complete the upmarket appearance, and a rear valance with twin chrome exhaust tips maintains the Forte Koup’s sporty demeanor.

Sporty Cabin with Premium Features

The interior of the Forte Koup features premium materials and soft touch points. Large, easy-to-read, white-on-black gauges nestle deeply into the instrument cluster. Chrome accents around the HVAC controls and optional push-button start, along with carbon fiber-textured materials on the dash and seats, add a sporty touch. A grippy leather-wrapped steering wheel and shift knob are further evidence of the Forte Koup’s performance intentions. Class-exclusive available features such as front heated seats, a ventilated driver’s seat and driver-selectable electric steering further set the Forte Koup apart from its two-door competition.

Dynamic Driving Experience

Utilizing a 1.6-liter T-GDi turbocharged four-cylinder engine, the SX is the most powerful Forte Koup ever. Power is seamlessly transferred to the front wheels via a six-speed manual or automatic transmission. The GDi powerplant produces 201 horsepower at 6,000 rpm and 195 lb.-ft. of torque between 1,750-4,500 rpm. The advanced powertrain features double overhead cams with dual continuously variable valve timing to help improve efficiency and performance.

The Forte Koup EX comes standard with a 2.0-liter GDi powerplant producing 173 horsepower at 6,500 rpm and 154 lb.-ft. of torque at 4,700 rpm. During durability testing, the engines are run 300 continuous hours at redline under full load then for an additional 20 hours at 10 percent above redline under full load.

To help further improve performance, the Forte Koup features a sport-tuned suspension with a McPherson strut setup in front and a torsion beam rear design. The Koup rides on standard 205/55R-16 tires while 225/40R-18 tires are included with the SX trim for an even more sporting driving experience.

%name Kia Debuts All New 2014 Forte Koup With Turbocharged Power

a18c6c904d61 1 1.jpg Hyundai and Bisimoto Create 1000 HP Genesis Coupe w/video

Hyundai is again partnering with the engine wizards of Bisimoto Engineering to create a 1,000 horsepower Genesis Coupe for the 2013 SEMA Show in Las Vegas.

Bisimoto Engineering is known for extracting awesome, reliable power out of production-grade, everyday powerplants, and the Bisimoto 2013 Hyundai Genesis Coupe is no exception, with 1,000 horsepower generated from a turbocharged Hyundai-factory-based 3.8-liter V6 engine. The Bisimoto powertrain uses newly-designed internal parts, using the naturally-aspirated Genesis Coupe 3.8 R-Spec engine as its core building block. The Bisimoto concept is designed for the reliability of a street car but with the outrageous power of a no-holds-barred racer.

“The key to producing reliable, high-horsepower engines goes well beyond the design, engineering and fabrication of performance parts. The core powerplant must be strong enough to withstand advanced modifications. The Genesis Coupe 3.8-liter Lambda engine is a thoroughly robust powerplant, and Bisimoto Engineering is excited to develop it to its full potential for the rigors of competitive motorsport,” said Bisi Ezerioha, owner of Bisimoto Engineering.


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Complementing the extensive work underhood, Bisimoto created a custom Electric Blue paint, Denmatic design graphics package, ARK hood and Carbon Fiber decklid. From the rear view, a Burns stainless exhaust and Bisimoto rear badge round out the visual impact.

3.8-LITER LAMBDA ENGINE MODIFICATIONS

  • Stock Hyundai Lambda 3.8-liter V6 engine
  • Bisimoto-developed internal components:
  • Steel connecting rods
  • Intake gasket
  • Injectors
  • Level 2.4 camshafts
  • Twin Bisimoto/Turbonetics BTX6462 turbochargers
  • Godzilla blow-off valve
  • Dual RG45 wastegate
  • Arias forged pistons
  • Golden Eagle sleeves
  • WPC metal surface treatment
  • Supertech valvetrain
  • Vibrant VanJen clamps and stainless hardware
  • Magnafuel 750 fuel pump
  • ARP head, main, and wheel studs
  • Portflow custom headwork
  • AEM Infinity EMS
  • Custom smart ignition coils
  • NGK Iridium spark plugs
  • Puröl Elite synthetic oil
  • Spearco intercooler
  • Griffin radiator
  • Kinsler fuel filters
  • Bisimoto-spec Action Ironman clutch

CHASSIS MODIFICATIONS

  • Bisimoto roll cage
  • Progress coilover suspension and anti-roll bars
  • Drive Shaft Shop 5.9 Axles and driveshaft
  • Incurve 20

26d8270af305f5 o.jpg Kia electrifies Las Vegas with music driven Souls at SEMA

Kia Motors America (KMA) provided the perfect rolling soundtrack to Las Vegas’ never-ending light show as the 2013 Specialty Equipment Market Association (SEMA) Show opened with five music-inspired all-new 2014 Soul vehicles, collectively making their presence known with a display worthy of the best Las Vegas nightclub parties.

The five sound-blasting creations feature music-themed builds including a DJ Booth Soul, an “Amped” Soul, the museum-like Music Memorabilia Soul, a Soul inspired by The Voice, which Kia has sponsored for four seasons, and a Soul highlighting the brand’s partnership with the Vans Warped Tour. All five Souls at SEMA tell their own unique story.

“Since the Kia Soul first arrived on the scene in America in 2009, it has established a very real and remarkable connection with music,” said Michael Sprague, executive vice president, marketing and communications, KMA. “After harnessing five major marketing campaigns music has become a core attribute of the Soul’s persona. The SEMA show presented the perfect opportunity to bring that personality to life.”

Amped Soul

Popular Mechanics has energised this Kia Soul with the power of larger-than-life JBL speakers. Integrated into the rear-hinged doors, the JBL Pro Live sound equipment transforms this Soul into a full size boom box on wheels. With LED ambient lighting and four 12-inch Infinity power subwoofers, this Soul is ready to wow the crowds at any venue.

The Amped Soul features a modern and sleek design enhanced with blacked out windows and a custom paint job. It rolls on performance 22-inch Forgiato custom three-piece wheels with Hankook 245/30/22 tyres. And to make room for the club-sized stereo, the passenger side B-pillar has been removed.

667464269f8365 o.jpg Kia electrifies Las Vegas with music driven Souls at SEMA

Vans Warped Tour Soul

Embodying the youthful and fun spirit of the Vans Warped Tour, Popular Mechanics designed a Kia Soul ready to hit the road on a musical journey. This unique Soul features a full custom paint job – inspired by the colors of the Van’s Warped Tour – with eye-catching air-brush artwork. The side windows have been replaced with custom-built fiberglass body panels housing eight Infinity eight-inch speakers to deliver a true concert experience. And to really put you in the middle of the performance, a 50-inch flat-panel monitor has been mounted atop the car with running footage from the tour itself.

The Vans Warped Tour is about music, friends and food. To that end, this Soul has been outfitted with a slide-out rear barbeque for the full music-inspired tailgating experience. With 20-inch wheels outfitted with performance low-profile tyres and vibrant LED ambient lighting, this Kia Soul is made to take music lovers on a rockin’ ride they’ll never forget.

48246ced6f17da o.jpg Kia electrifies Las Vegas with music driven Souls at SEMA

DJ Booth Soul

RIDES Magazine totally transformed this Kia Soul into the ultimate DJ booth on wheels. The roof was removed to give the DJ the ability to rise up and stand on a custom diamond-plated stage – which replaced the rear seats – and start spinning on the pro-grade Pioneer CDJs and mixer. Influenced by both EDM and hip-hop, this Soul is painted an eye-catching purple with turquoise accents. Outfitted with 19-inch Rotiform BRU wheels and Continental tyres, the DJ Soul has been lowered with Ark Performance springs to give it an aggressive stance. With LED lighting, front and rear strobes, and a speaker enclosure built into the lower grille, it promises even the most seasoned club-goers a once-in-a-lifetime experience.

With the Maschine Mikro production studio molded into the passenger dash, every control is available at any time. Blasting the beats is a Pioneer audio system that includes five amplifiers, three component speakers, two 10-inch and two 12-inch Champion Series subwoofers, and a sound bar housing four coaxial speakers.

8ae14fecdf31c5 o.jpg Kia electrifies Las Vegas with music driven Souls at SEMA

Music Memorabilia Soul

This one-of-a-kind Kia Soul encompasses the passion, raw talent and diversity of music as an industry and an artform. Creating a music museum on wheels, RIDES Magazine curated music memorabilia spanning rock, hip-hop and EDM history. The collection includes a signed Slash guitar, a G-Unit trainer signed by 50 Cent, a Jimi Hendrix gold album and a signed John Legend microphone, which are displayed in hand-built Plexiglas enclosures in the trunk, rear windows and rear hatch insert. This Soul was influenced by platinum and gold records: The Soul’s exterior received PPG waterborne platinum silver, gold exhaust tips and anodised 20-inch gold HRE 935s.

80a1c33c8b136d o.jpg Kia electrifies Las Vegas with music driven Souls at SEMA

The Voice Soul

With NBC’s The Voice inspiring so many talented people to sing their hearts out and bare their souls through music. RIDES Magazine customised the exterior with a bright red airbrushed The Voice logo on the side, incorporating vinyl on the window portion, as well as the inspiring words “I Want You” illuminated in the lower grille, along with the LED puddle projectors. In order to perform under pressure, 20-inch three-piece Niche Scope wheels color-matched to the vehicle, coupled with Falken tyres, add style and confidence.

To become a star requires practice; luckily, an iPad® Mini connected to a 40-inch LED TV allows you to use the preloaded The Voice app and sing at the top of your lungs through the wireless microphone, amplified through Rockford Fosgate speakers in their fiberglass.

%name Kia electrifies Las Vegas with music driven Souls at SEMA

26d8270af305f5 o1.jpg1 Kia electrifies Las Vegas with music driven Souls at SEMA

Kia Motors America (KMA) provided the perfect rolling soundtrack to Las Vegas’ never-ending light show as the 2013 Specialty Equipment Market Association (SEMA) Show opened with five music-inspired all-new 2014 Soul vehicles, collectively making their presence known with a display worthy of the best Las Vegas nightclub parties.

The five sound-blasting creations feature music-themed builds including a DJ Booth Soul, an “Amped” Soul, the museum-like Music Memorabilia Soul, a Soul inspired by The Voice, which Kia has sponsored for four seasons, and a Soul highlighting the brand’s partnership with the Vans Warped Tour. All five Souls at SEMA tell their own unique story.

“Since the Kia Soul first arrived on the scene in America in 2009, it has established a very real and remarkable connection with music,” said Michael Sprague, executive vice president, marketing and communications, KMA. “After harnessing five major marketing campaigns music has become a core attribute of the Soul’s persona. The SEMA show presented the perfect opportunity to bring that personality to life.”

Amped Soul

Popular Mechanics has energised this Kia Soul with the power of larger-than-life JBL speakers. Integrated into the rear-hinged doors, the JBL Pro Live sound equipment transforms this Soul into a full size boom box on wheels. With LED ambient lighting and four 12-inch Infinity power subwoofers, this Soul is ready to wow the crowds at any venue.

The Amped Soul features a modern and sleek design enhanced with blacked out windows and a custom paint job. It rolls on performance 22-inch Forgiato custom three-piece wheels with Hankook 245/30/22 tyres. And to make room for the club-sized stereo, the passenger side B-pillar has been removed.

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Vans Warped Tour Soul

Embodying the youthful and fun spirit of the Vans Warped Tour, Popular Mechanics designed a Kia Soul ready to hit the road on a musical journey. This unique Soul features a full custom paint job – inspired by the colors of the Van’s Warped Tour – with eye-catching air-brush artwork. The side windows have been replaced with custom-built fiberglass body panels housing eight Infinity eight-inch speakers to deliver a true concert experience. And to really put you in the middle of the performance, a 50-inch flat-panel monitor has been mounted atop the car with running footage from the tour itself.

The Vans Warped Tour is about music, friends and food. To that end, this Soul has been outfitted with a slide-out rear barbeque for the full music-inspired tailgating experience. With 20-inch wheels outfitted with performance low-profile tyres and vibrant LED ambient lighting, this Kia Soul is made to take music lovers on a rockin’ ride they’ll never forget.

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DJ Booth Soul

RIDES Magazine totally transformed this Kia Soul into the ultimate DJ booth on wheels. The roof was removed to give the DJ the ability to rise up and stand on a custom diamond-plated stage – which replaced the rear seats – and start spinning on the pro-grade Pioneer CDJs and mixer. Influenced by both EDM and hip-hop, this Soul is painted an eye-catching purple with turquoise accents. Outfitted with 19-inch Rotiform BRU wheels and Continental tyres, the DJ Soul has been lowered with Ark Performance springs to give it an aggressive stance. With LED lighting, front and rear strobes, and a speaker enclosure built into the lower grille, it promises even the most seasoned club-goers a once-in-a-lifetime experience.

With the Maschine Mikro production studio molded into the passenger dash, every control is available at any time. Blasting the beats is a Pioneer audio system that includes five amplifiers, three component speakers, two 10-inch and two 12-inch Champion Series subwoofers, and a sound bar housing four coaxial speakers.

8ae14fecdf31c5 o1.jpg1 Kia electrifies Las Vegas with music driven Souls at SEMA

Music Memorabilia Soul

This one-of-a-kind Kia Soul encompasses the passion, raw talent and diversity of music as an industry and an artform. Creating a music museum on wheels, RIDES Magazine curated music memorabilia spanning rock, hip-hop and EDM history. The collection includes a signed Slash guitar, a G-Unit trainer signed by 50 Cent, a Jimi Hendrix gold album and a signed John Legend microphone, which are displayed in hand-built Plexiglas enclosures in the trunk, rear windows and rear hatch insert. This Soul was influenced by platinum and gold records: The Soul’s exterior received PPG waterborne platinum silver, gold exhaust tips and anodised 20-inch gold HRE 935s.

80a1c33c8b136d o1.jpg1 Kia electrifies Las Vegas with music driven Souls at SEMA

The Voice Soul

With NBC’s The Voice inspiring so many talented people to sing their hearts out and bare their souls through music. RIDES Magazine customised the exterior with a bright red airbrushed The Voice logo on the side, incorporating vinyl on the window portion, as well as the inspiring words “I Want You” illuminated in the lower grille, along with the LED puddle projectors. In order to perform under pressure, 20-inch three-piece Niche Scope wheels color-matched to the vehicle, coupled with Falken tyres, add style and confidence.

To become a star requires practice; luckily, an iPad® Mini connected to a 40-inch LED TV allows you to use the preloaded The Voice app and sing at the top of your lungs through the wireless microphone, amplified through Rockford Fosgate speakers in their fiberglass.

%name Kia electrifies Las Vegas with music driven Souls at SEMA

6299dd62abteaser.jpg First Kia Interactive Movie “Red Flash” Starring Forte/Cerato Koup

Today we want to share with you first Kia’s Interactive Video starring the All-New Forte Koup (named Cerato Koup in other markets or K3 Koup in South Korea). But sharing this video it’s special to me, today I want to offset a great friend from Kia Motors Corp, Colin Jang (who helped us a lot), one of the architects of this awesome video. If you don’t believe me, hit the jump and take a look!

The Forte Koup will debut in the US-market after the 2013 Los Angeles AutoShow to be held on November 20th. This is just a 30 seconds teaser, full interactive movie will be released this week! Thanks Colin! 64a2aa75bcn wink.gif First Kia Interactive Movie “Red Flash” Starring Forte/Cerato Koup


%name First Kia Interactive Movie “Red Flash” Starring Forte/Cerato Koup

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