Citroën was the first in the automotive sector to produce cinemagraphs, with a stylish series of New DS5 pictures. Now, with this new series, Arsenal has become the first top-flight football club to use the format.
Citroën has been Official Vehicle Supplier to Arsenal Football Club since 2008, providing the club with a full fleet of Citroën’s award-winning line-up. In 2011, Citroën and Arsenal confirmed a new three year extension to the partnership.
Marc Raven, Communications Director at Citroën UK commented; ‘Embracing innovative technology, Citroën pioneered cinemagraphs for the automotive industry and we’re delighted to be using the format to support our association with Arsenal Football Club. The players had a lot of fun in the production of these and I hope they’re as happy with the results as we are.’
Vinai Venkatesham, Head of Global Partnerships at Arsenal Football Club commented; ‘This has been a great activity to kick off the newly extended partnership between Arsenal and Citroën. The cinemagraphs make fantastic visuals, are very eye-catching and we’re delighted to be the first club to get involved with the technology.’