The Subaru BRZ is off to an impressive sales start in Japan. According to Subaru, the two-door is besting the automaker’s sales projections by wide margins. As of right now, Subaru has sold 3,551 of the coupes, which is around four times the company’s estimates. Fuji Heavy Industries put out a very conservative number of 450 units per month as a sales goal for the BRZ before the vehicle hit the market.
Perhaps more interesting is the fact that a whopping 60 percent of buyers are under 40 years old, and two-thirds of all BRZ owners are opting for the six-speed manual gearbox. Those numbers are particularly impressive given the reports indicating a declining interest in cars and driving in Japan’s youth. According to the company, over a quarter of buyers are under 30.
BRZ sales kick off in the U.S. on April 20, and we wouldn’t be surprised to see similar demand levels in our neck of the woods, at least initially. We certainly want one.
Early Subaru BRZ sales running at 4x projections in Japan originally appeared on WorldCarsNews on Wed, 28 Mar 2012 16:29:00 EST. Please see our terms for use of feeds.