Kia Motors America’s (KMA) unprecedented momentum and growth reached new heights last month with best-ever June sales of 51,326 units, a 13.9-percent increase over the same period last year, contributing to the brand’s best quarter ever of 150,647 units – topping more than 150,000 units in a three month period for the first time.
Kia’s streak of consecutive monthly sales records extended to 22 months, and the brand’s historic second quarter performance capped off the best first half in company history with year-to-date sales up 17.8 percent. The record-setting June sales were highlighted by continued healthy demand for the brand’s two U.S.-built products – the Optima midsize sedan and Sorento CUV built at Kia Motors Manufacturing Georgia (KMMG) – with Optima surpassing the 70,000 unit mark.
Consumers also continued to turn to Kia for fuel efficient vehicle choices such as the Soul urban passenger vehicle, which was honored as a segment winner in the 2012 J.D. Power and Associates Initial Quality Study (IQS) in June. In total, Kia vehicles that achieve more than 30 mpg on the highway2 accounted for 78 percent of June sales. “Kia has been setting one sales record after another for nearly two years, and the ongoing popularity of our two Soul have attracted new customers to our showrooms and dramatically raised awareness, perception and consideration for the brand in a very short period of time” said Byung Mo Ahn, group president and CEO of KMA and KMMG.
“Kia offers discerning shoppers a standout combination of world-class design and quality, outstanding fuel efficiency, advanced technologies and tremendous value, and with more new products arriving in the next year, we will continue to draw new customers into our showrooms to look at Kia for the first time.”