Peter Schreyer sketches the design elements that define a luxury sedan.

Peter Schreyer sketches the design elements that define a luxury sedan.

f2e357ad95hreyer.png Peter Schreyer sketches the design elements that define a luxury sedan.

When Kia finally make the debut of his full-size luxury sedan (or Flagship Sedan, as they call), the K9, createde a controversy and all kinds of opinions about if it seems more or less to BMW models. I’m agree with people think it seems a little, but that goes beyond BMW models. Then, today we will see how Peter Schreyer defines a “luxury sedan” or simply, the new K9.

In the above video, Peter Schreyer sketches the soon to be released Kia K9 luxury sedan, and describes how designing for a rear-wheel drive platform opens an opportunity for proportions and ratios that define luxury. But don’t take our word for it, watch the video, and feel free to read our breakdown below and share your thoughts.

Decoding the K9’s Luxury Sedan Design

Here are some design highlights and takeaways we pulled from Peter’s K9 explanation.

c185d6e3bege0041.jpg Peter Schreyer sketches the design elements that define a luxury sedan.

Generous wheelbase – Starting with a long wheelbase helps setup the right proportions needed for defining luxury design. The large wheels also create a strong stance and feeling of power, and Peter mentions that designers are always happy when they get to use big wheels.

0b0bdf3c97age006.jpg Peter Schreyer sketches the design elements that define a luxury sedan.

Strength, Confidence and Power – Rear wheel engines sit further back from the front tires, which permits a greater length from the front wheel’s center to the first door cut, known as the ‘prestige distance’ in Germany. This in turn, pushes the A-pillar further back and creates a longer hood, which drops down to a shorter front upright overhang. These lengths help define the right proportions to instill a feeling of power and dignity. Peter describes the upright overhang and front section as having the strength, confidence and power via an analogy of a boxer’s attack stance that he often shares with fellow designers when they are working on a project.

13505b674fage008.jpg Peter Schreyer sketches the design elements that define a luxury sedan.

Sheet Metal to Glass Ratio – The greenhouse, or glassed-in upper section of the car’s body, is tensioned to create the ideal sheet metal to glass ratio. This smaller glass area helps produce sense of privacy and safety while giving the car a sporty expression.

1f17ae0bf4age010.jpg Peter Schreyer sketches the design elements that define a luxury sedan.

All the elements and proportions mentioned above in addition with a long sweeping shoulder and long rear overhang all work together to give the K9 a premium and luxury feeling, which may remind others of European rear wheel drive packages.

30d8d85402sketch.png Peter Schreyer sketches the design elements that define a luxury sedan.

K9 Design Focus Summary

  • Balanced Proportions.
  • Sheet Metal to Glass Ratio.
  • Elegant Simplicity – Window Graphics and Surfaces.
  • Strong Stance.
  • Length of Overhangs.
  • Position and Size of the Greenhouse.

“This combination of power and styling for the K9 is a breakthrough for Kia, and it’s a breakthrough into new customer segments. The K9 signals our ability to be successful in competition with the European luxury brands. And for Kia, our customers, and for me – this car is like a dream” – Peter Schreyer.

What are your thoughts?

What do you think about the K9 and its design? Share your thoughts in the comments section, and if you think others might enjoy this post, please feel free to like and share it.

Courtesy of Kia-Buzz

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