The 2014-spec i20 WRC (click here to view more) car has been testing extensively ahead of its WRC debut at next year’s Monte Carlo Rally and made a surprise appearance at Hyundai’s eve-of-motor-show event in Frankfurt.
Speaking exclusively to Auto Express, Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, said: “We chose WRC instead of F1 because of the greater crossover with our road cars. We will have sporty derivatives as a spin-off of the WRC programme.”
“All brands need some sporty DNA,” said Rushforth, “And in the mind of consumers, Kia is probably sportier than we are. But we aim to be a bit more upmarket, like Bentley is to Volkswagen.”