Retro greatness in UK promo film for 1980 Porsche 928

Retro greatness in UK promo film for 1980 Porsche 928

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Filed under: Coupe, Performance, Marketing/Advertising, Videos, Porsche, Luxury

9222efb2028promo.jpg  Retro greatness in UK promo film for 1980 Porsche 928

Porsche invested remarkably in the 928, introduced in 1978, planning for it to supersede the by-then 15-year-old 911. It had a transaxle to keep weight balance 50/50, an instrument binnacle that tilted with the steering wheel, sun visors for rear passengers, polyurethane bumpers that, compared to the chromed monstrosities of the day, actually maintained the car’s lines, and some of the coolest pop-up headlights ever. It’s front-mounted V8 with 297 horsepower got 82 more ponies than the Ferrari 308 GTB.

To sell the car to UK customers in 1980, though, Porsche put together an eight-minute clip that spent as much time on the innovations as it did on women shopping, golfing and driving through a lot of castle driveways.

If you’re ready for “an impression of what motoring in its finest form is like” from the days when you could just “phone your local Porsche dealer, tell him you want a drive and he’ll take care of the rest,” there’s a video for you after the jump.

Continue reading Retro greatness in UK promo film for 1980 Porsche 928

Retro greatness in UK promo film for 1980 Porsche 928 originally appeared on WorldCarsNews on Sun, 26 Feb 2012 09:01:00 EST. Please see our terms for use of feeds.

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