US: Hyundai and Kia Posts Another Record Sales in January

US: Hyundai and Kia Posts Another Record Sales in January

d84505d3f0ri 653.jpg US: Hyundai and Kia Posts Another Record Sales in January

Kia Motors America (KMA) and Hyundai Motor America (HMA) reported an all-time record January with 36,302 vehicles sold, a 2.2-percent increase over the same period in 2012 and 43,713 units, up 2.4 percent, respectively.

In the Kia side, the U.S.-built Optima midsize sedan and Sorento CUV continued to lead sales for the brand with 11,252 and 8,005 units sold respectively, sustaining the company’s momentum at the beginning of a new year that will see the arrival of several all-new or significantly redesigned vehicles.

“January’s record performance comes on the heels of the historic sales milestones Kia achieved in 2012 and signals the beginning of an aggressive launch cadence that will deliver a collection of new cars and CUVs, fulfilling our promise to advance value to new levels of sophistication,” said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia. “Customers continue to flock to our showrooms in search of vehicles that represent a smart buy with world-class style, modern amenities and cutting-edge technologies.”

MONTH OF JANUARY  YEAR-TO-DATE 
Model 2013 2012 2012 2011
Rio 2,470 2,596 2,470 2,596
Forte 4,408 4,417 4,408 4,417
Optima 11,252 8,814 11,252 8,814
Sportage 2,422 2,835 2,422 2,835
Sorento 8,005 7,322 8,005 7,322
Sedona 363 1,442 363 1,442
Soul 7,382 8,091 7,382 8,091
Total 36,302 35,517 36,302 35,517

In the other side, Hyundai a continuation of that momentum by setting a new all-time record for January sales with 43,713 units, up 2.4 percent versus 2012. Improved availability on key volume vehicles at Hyundai dealers across the nation played a substantial role in achieving yet another all-time monthly sales record. Fleet mix was 15 percent for the month.

The same trend held true with Hyundai Certified Pre-Owned (CPO) vehicle sales as 2012’s record January was immediately eclipsed this year with a best ever 5,393 CPO units, up 16.8 percent versus 2012.

“Despite some lingering economic concerns, January turned out to be a solid first month for us,” said Dave Zuchowski, executive vice president, national sales. “The all-new Santa Fe Sport, recently named Best New Crossover in Kiplinger’s Personal Finance magazine and the Elantra GT, Best New Car Under $20,000, both continue to do quite well with the Santa Fe selling 5,991, and the Elantra family totaling 12,174, up 24.4 percent and 11.7 percent, respectively, over the same period last year. We look forward to adding the all-new seven passenger Santa Fe to our line-up next month, allowing growing families an opportunity to experience the Hyundai brand.”

“We’ve got a solid foundation going into the new year,” said John Krafcik, president and CEO, Hyundai Motor America. “We’ve got a great line-up of vehicles and we’re looking forward to Super Bowl Sunday when we’ll share with upwards of 110 million viewers our all-new Santa Fe, our premium Genesis sedan and the surprising Sonata 2.0T.”

CARLINE JAN/2013 JAN/2012 CY/2013 CY/2012
ACCENT 3,495 4,341 3,495 4,341
SONATA 13,247 14,489 13,247 14,489
ELANTRA 12,174 10,900 12,174 10,900
SANTA FE 5,991 4,818 5,991 4,818
AZERA 797 18 797 18
TUCSON  3,493 3,116 3,493 3,116
VERACRUZ 32 736 32 736
VELOSTER 1,759 1,693 1,759 1,693
GENESIS 2,472 2,291 2,472 2,291
EQUUS 253 292 253 292
TOTAL 43,713 42,694 43,713 42,694

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