According to a report in Ward’s Auto, the pale fortunes of the soon-to-depart John Krafcik advises Ward’s to “stay tuned for future details on a potential premium crossover” that could be a dedicated – read: Veracruz replacing – CUV for seven.
The question is, what does “premium” mean? The word was applied to the Veracruz but customers didn’t exactly buy it, cross-shopping the Equus sedans for other models, possibly CUVs.”
Just as important for the moment is that Hyundai believes there’s a fight it can still win in the arena of large crossovers.
Source: Ward’s Auto