Chrysler’s latest commercial for the new 300 looks to tout the automaker’s new eight-speed automatic transmission for 2012, which offers up to 31 miles per gallon on the highway when paired with the 3.6-liter Pentastar V6 engine. That’s commendable mileage for a large, rear-wheel-drive sedan, and Chrysler deserves credit for making it happen.
The Detroit-based automaker is also still pushing its “Imported from Detroit” tagline, which we like, and, as ever, has homed in on the community aspect by driving the 300 through downtown Detroit and through the suburbs to what appears to be a very nice home somewhere near the city. It’s all pretty effective, we think, but there is one glaring issue with the commercial for those paying close attention.
The car pictured in all the driving shots is actually a 2012 Chrysler 300C (as mentioned in the disclaimers), which still comes with a five-speed automatic connected to the much-lauded Hemi V8 engine. There’s a quick flash to the new shifter that connects the driver to the eight-speeder, but that’s clearly not in the same car we see elsewhere in the ad. We don’t really understand why Chrysler made that decision, as all the goodies you’d want to show off can indeed be had with the V6 model, but maybe that’s why we’re writers and not marketers.
In any case, check out the latest video in Chrysler’s “Imported from Detroit” series after the break.
New ‘Imported from Detroit’ commercial touts Chrysler 300’s new 8-speed auto originally appeared on WorldCarsNews on Tue, 20 Sep 2011 14:58:00 EST. Please see our terms for use of feeds.