Ford wants to let the entire world have a shot at test driving the redesigned 2012 Focus. The automaker has announced a new contest that is designed to give interested folks a shot at some time behind the wheel of the compact car. The contest is being held via Ford’s Focus fan page on Facebook. Prospective entrants are invited to upload videos explaining why they should be invited to test drive the new Focus, a setup that reminds us quite a bit of the Blue Oval’s wildly successful Fiesta Movement.
This is not your average test drive, however, as winners will be flown to an as-yet-determined location in Southern Europe. It’s not just about the car, either, as select participants will be given their market-equivalent of $10,000 to donate to a charity that they’re passionate about. In all, Ford plans to provide $500,000 for the driver-chosen charities. Ford is tagging this event as the chance to “start more than a car.”
One hundred participants from around the globe will be invited to drive the brand-new Ford Focus and donate a large sum of money. The winners will be chosen based on the creativity of their entries, social media networking skills and the overall number of votes they receive. If you are interested in participating, head over to Facebook.com/FordFocus.