According to Automotive News, Lancia is planning to unveil a new vehicle based on the Chrysler 300 architecture at next year’s Geneva Motor Show. Called the Thema, the new sedan will bow alongside the five-door Ypsilon on the Lancia stage in March. So far, details are slim, though it’s clear that the Italian automaker isn’t planning to sell the vehicles by the bushel load. Early projections say that the company is hoping to move somewhere between 10,000 and 15,000 Thema units per year.

Lancia has a rough history when it comes to the company’s flagship. The last Thema, built between 1984 and 1994 was fairly popular, but the vehicle’s subsequent successors failed to impress buyers. Lancia’s latest effort in the large sedan segment, the Thesis, was killed off after just 16,000 units managed to make their way from the show room floor between 2002 and early 2009.

With the proven success of the Chrysler 300 here in the U.S., it’s possible that Lancia is hoping to see a repeat performance. Keep your eyes open for more information as we get closer to the 2011 Geneva Motor Show.

Source: Automotive News – Sub. Req.


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