In an effort to boost awareness of its recently launched Sonata 2.0T, Hyundai has partnered with RIDES for a SEMA-bound version of its swoopy new sedan. We’d like to point out that Hyundai’s press release calls the Sonata Turbo’s modifications “clever and tasteful,” and while we don’t wholeheartedly agree, we’ll admit that this Sonata is indeed sinister and speaks to all things SEMA.

The mods begin with a RIDES-designed body kit comprised of front and rear bumpers, side skirts, rear wing and roof spoiler. From there, the car was painted in a matte pearl color, 20-inch Rennen Modular M9 wheels were added and Audi-like LEDs were fitted to the front fascia. The headlamps have been painted, the taillamps have been smoked and the grille is now matte black. But the best body mod? The chrome beltline strip has been blacked out and ties in with the rest of the darkened bits.

Inside, the entire interior has been reupholstered in black leather and suede with contrasting red stitching. Carbon fiber trim has been added throughout and two mirror-shaking JBL 12-inch subwoofers are in the trunk, paired with two individual amplifiers.

It’s certainly polarizing, and we’re glad to see Hyundai showing off its turbocharged Sonata. No mid-size sedan is safe from the aftermarket SEMA treatment, after all. Hit the jump for Hyundai’s press blast, and while you’re at it, check out our new galleries of Hyundai’s other SEMA concepts, the Mummbles Equus, ARK Genesis Coupe, RMR Equus and Gogogear Genesis Coupe.

Source: Hyundai

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